Korea Hotel Investment Outlook

June 15th, 09:10-09:40
Mr. Daniel Juergen Voellm
Managing Partner
HVS Asia Pacific

As Managing Partner of HVS Asia Pacific, German-born Daniel Voellm is responsible for the operation of the Firm’s valuation, consulting and investment services for clients based in Hong Kong and throughout the region.

Daniel Voellm has provided advice in 21 territories across Asia Pacific. Prior to assuming his regional role, Daniel Voellm headed the Hong Kong office after his time as Vice President at HVS’ global headquarters in New York conducting a wide range of appraisals, market studies and underwriting due diligence services in 22 states as well as Canada.

Daniel Voellm brings a strong understanding of the hospitality industry to HVS. His experience in hotel and food and beverage operations in Germany, Switzerland, England and the United States is complemented by an Honours Bachelor of Science Degree from Ecole hôtelière de Lausanne in Switzerland.

Daniel works closely with key institutional and private owners of hotel properties, financiers, developers and investors, and has gained a strong understanding of their investment requirement and approaches to assessing market values of investment properties. Daniel further advises on property and concept development and strategy.

After heading the Hong Kong office in 2008, Daniel opened a new HVS office in Bangkok in 2013 and was promoted to Managing Partner Asia Pacific in 2014.

Daniel is chair of the Urban Land Institute’s (ULI) Hospitality Development Council in Asia Pacific.


Hotel Investment and M&A Strategy

– Joint ventures/portfolio development agreements in the hotel sector;

  Challenges and Opportunities 

June 15th, 10:00-10:40
Mr. David Mallinson

David leads the firm’s Hotels and Sports practice in Hong Kong.

David has the rare attribute of having experience both as in house counsel as well as in private practice and uses this in advising clients across Asia Pacific on transactions in the hotels and hospitality and sports sectors.

Prior to joining Withers in August 2016, David was a partner at Mayer Brown JSM in Hong Kong which he joined in 2006. Before that David was in house counsel with Le Meridien and Starwood Hotels and Resorts (2003-2006) and at World Sport Group (1996-2003).

David’s expertise includes, hotel and branded residence management agreements, acting for property developers, owners, and international hotel operators, hotel and resort sales and acquisitions and hotel portfolio developments and franchises and joint ventures between hotel brands and property developers and institutional investors.

David has worked on numerous hotel development transactions across Asia Pacific including several in Korea. These include over 40 hotel and branded residences management agreement negotiations involving over 25 brands such as Four Seasons, Grand Hyatt, W, Conrad, Mandarin Oriental, Intercontinental, Jumeirah, Banyan Tree, Aloft, Holiday Inn and Shilla.


Hotel Investment and M&A Strategy

June 15th, 10:00-10:40
Ms. Hannah Jeong 
MSc (Real Estate) MRICS MHKIS RPS (GP)
Senior director – Valuation & Advisory Services

Hannah has an undergraduate degree in Korea in majoring urban planning and continued her study in Master of real estate in the University of Hong Kong, which support her strong knowledge in both countries. Then she joined Colliers International (Hong Kong) in 2006.

She has extensive valuation & advisory service experience over eleven years including property investment and development projects specialising in valuation, development consultancy, financial analysis and feasibility studies. Project’s geographic coverage span across Asia Pacific and Middle East, in particular Korea, Hong Kong and China.

Hannah is currently a head of Institutional Valuation and Advisory Services and helps a number of major financial institutions including global real estate funds and private equity firms such as Goodman Asia, Macquarie, ARA, AG Asia, Lasalle Investment and CLSA, etc.


Special Panel

June 15th, 11:00-12:00
Mr. Kavin C. Bloomer
Executive Director / Head of Hospitality Investing – Asia Pacific
Morgan Stanley

Kavin Bloomer joined Morgan Stanley in 2005 and is currently Executive Director based in Hong Kong. He oversees the group’s hotel asset management and acquisition efforts for funds managed or advised by Morgan Stanley group throughout Asia Pacific.

Kavin’s first posting with Morgan Stanley was as Senior Vice President and Chief Operating Officer of Panorama Hospitality K.K. He was subsequently promoted to President and Representative Director. Panorama Hospitality was a wholly owned subsidiary of the firm. The group managed assets in Japan, Australia, China, India and across Europe.

Prior to joining Morgan Stanley, Kavin held senior management positions with Goldman Sachs Realty Japan Limited and Archon Group L.P., a Goldman Sachs affiliate, in Japan, USA and Thailand. He also enjoyed a 15-year career with Starwood Hotels and ITT Sheraton Corporation

A graduate of the University of Massachusetts (Amherst, MA, USA) in 1982, Kavin received his Master of Professional Studies Degree from the Cornell University Graduate School (Ithaca, NY, USA) in 1990.

Ms. Rebecca LEE
Director of Development – Asia Pacific
Langham Hospitality Group (LHG)

As Director of Development – Asia Pacific at Langham Hospitality Group (LHG), Ms. Rebecca Lee leads development activities throughout Asia Pacific, supporting the company’s growth strategy for the region.

Prior to joining Langham Hospitality Group, Rebecca held various positions in sales & marketing, brands, project management, feasibility and development planning for hotels, resorts and casinos throughout the Asia Pacific region.

Rebecca, a Korean-American, holds a Bachelor of Science degree from Cornell University’s School of Hotel Administration and continues to serve on the Cornell Hotel Society board as a Regional Vice President, North Asia.


Korean Hotel Refinancing 

– Hotel Market Trend 

June 15th, 13:30-14:30
Mr. Anthony Zhang
Business Development Manager

Anthony Zhang is the Business Development Manager of STR who is responsible for the company expansion in Greater China and Korea. He joined STR in 2014 and he was frequently presenting market trend and analysis in different hotel industry conferences and events in Asia Pacific. Before joining STR, he was doing project development in Langham Hospitality Group, overseeing several new development projects in China and Asia Pacific, including management contract negotiation, project feasibility analysis and site visit. Anthony was graduated as Master of Science from School of Hotel & Tourism Management of The Hong Kong Polytechnic University.

Now STR has over 55,000 hotel users globally, representing 2 million rooms. As the leader in hotel data, STR provides the one-stop shop to gain access to data relating to the hospitality industry and we can be of assistance to operators, owners, investors, vendors, developers, advisors and financiers alike, including revenue, profitability, supply and forecast. STR covers hotel markets across the Americas, Asia Pacific, Europe, Middle East and Africa.


Korean Hotel Refinancing 

– Hotel Revenue Management Trend 

June 15th, 13:30-14:30
Ms. Peisi Chen
Regional Director of Sales

With over 10 years’ experience in e-commerce, online travel, and revenue management, Peisi is currently the Regional Director of Sales at IDeaS Revenue Solutions, helping owners and hotels in Hong Kong, Macau, Taiwan, Thailand and South Korea establish revenue management culture and drive better revenue.

Peisi is passionate about big data and technology innovations that drive revenue and profitability with advanced analytics. She specializes in business development, driving conversion, online marketing, managing teams, project management and account management/ optimization.

Peisi joined IDeaS from HRS Hotel Reservation Service, where she worked as the Regional Director of Hotel Solutions, pioneered the setup of Asia Pacific office and led a team of 10 to acquire new partnerships and optimize revenue in APAC.


Special GM Session – Korea Hotel & Resort Overview

June 15th, 14:30-15:30


Mr. Darren Morrish
General Manager
Grand InterContinental Seoul PARNAS

Mr. Darren Morrish, the current General Manager of Grand Intercontinental Seoul Parnas, is known for his outstanding interpersonal skills that enable him to effectively communicate not only with the customers of the hotel, but also with the employees and co-workers in the industry. After receiving his MBA degree from University of South Australia, he began his first General Manager career at the Grand Mercure Hotel Mt. Lofty House in 1995. As he craved for more experience around the vast country of Australia, he moved around several different Mercure hotel branches in Australia as a manager. Once he gained enough experience in the Mercure hotel chain company, he decided  to accept the General Manager position in Solare Hotel & Resorts Tokyo in 2005. Two years later, he was appointed as a General Manager in Ramada Hotel Osaka.

As a charming and adventurous Australian career man, Mr. Morrish once again makes a major transition to South Korea by taking the Hotel Manager position in Intercontinental Seoul Coex, which is located at the heart of the city of Seoul. The year after, he grabbed the opportunity to become the General Manager in the Grand Intercontinental Seoul Parnas, which is one of the most prestigious hotels in Korea situated right besides Intercontinental Seoul Coex. As an amiable and brilliant man, he not only successfully manages the hotel, but also wins respect from the fellow workers.

One of the most crucial aspects of Mr. Morrish that enables him to continue his success is his accumulated experience in both Australia and East Asia. Having worked for both Japan and Korea for several years, he acknowledges the importance of respecting and understanding the culture of different countries. He believes such understanding leads him to form better relationships with his fellow employees and communicate more productively with the people he meet. Furthermore, he understands that perceiving and connecting in the others’ perspective is the key to actively advance towards the goal.


Mr. Jerome Stubert 
Cluster General Manager
Seoul Dragon City

Jerome Stubert is Cluster General Manager in Seoul Dragon City (Grand Mercure, Novotel Suites, Novotel, ibis styles). Jerome Stubert brings with him over 34 years of valuable experience in hospitality industry across the globe with Accor Group. He has outstanding record in hospitality industry and extensive experience in Accor France, Africa and Asia.

Jerome Stubert has held several senior positions prior to his joining Seoul Dragon City including Novotel Century Hong Kong, Vice President Accor Ambassador Korea, Regional GM operations East Java, General Manager of Novotel Ambassador Gangnam, General Manager of Novotel Bangna BKK Thailand, to name just a few.

Originally from France, Jerome graduated from Lycee Technique Hotelier of Thonon les Bains in France.


Mr. Lubosh Barta
General Manager
Four Seasons Hotel Seoul

The name Four Seasons speaks for itself. But, as Lubosh Barta tells it, sometimes it is best to say it softly instead of shout it out loud. “We need to be humble and respectful of Korean hospitality and local brands,” says Barta of his role as opening General Manager of Four Seasons Hotel Seoul. “Koreans have great admiration for their homegrown brands, which have an excellent reputation for luxury and sophistication. I’m excited to be new on the scene as part of the opening of our first hotel in Korea, and to bring Four Seasons service excellence to the vibrant city of Seoul.”

Barta sees the Hotel as a catalyst for a new level of luxury in the Korean capital, designed to serve inbound travellers while enticing the local market to stay and play. For instance, the Hotel’s extensive food and beverage offerings were dreamed up to appeal to international as well as Korean appetites, its Spa draws local memberships with a distinctive urban-resort feel, and glamorous event space is inviting for business and social clientele alike. “We are really geared for city dwellers and Korean visitors to come in, relax and enjoy,” he continues, acknowledging that, as distinct from the West, hotels tend to be social hubs in Korea and Asia beyond.

Barta’s Four Seasons background plays right into that. When he interviewed for his position with the hotel owner in Seoul, his extensive food and beverage and resort experience carried the day. “The challenge for me is to apply my experience and creativity to everyday operations. And that,” he concludes, “is where Four Seasons commitment to service excellence comes in.”

Barta inherited his passion for the job. Born and raised in the Czech Republic while holding dual citizenship in Australia, he is a fourth-generation hotelier. “When I was growing up, our home was all about hotels and restaurants, and I spent many afternoons after school running around the front- and back-of-the-house areas.” So what if his parents always had to work over the holidays? “I loved it.”

He also loved hockey and rose to play professionally in his home country before making the decision to focus on hospitality. “No, I don’t have all of my original teeth,” he says with a belly laugh of his career as a goalie, “and I’ve got a broken nose, too.”

Distressed body parts aside, Barta’s time on the ice taught lessons he still utilizes on the hotel floor. “It doesn’t matter if you are in sports or music or whatever – in a group of people, everyone has to come together to meet the same goal.” As on the ice, there are “best days” and “worst days” in hotel work, he says. “But success comes in learning from them and working harder tomorrow.”

Barta has seen success throughout his Four Seasons career, most recently managing Four Seasons Resort Koh Samui in Thailand. Asked to illustrate, he points to positive comments he frequently received from guests applauding “small touches” in the rooms, such as complimentary “gifts of experience” offered at turndown – a fresh coconut milk bath with jasmine flowers for a moment of romance, say, or the history of Thai Spirit Houses with a traditional ceremony for spiritual enlightenment.

Then there were the extraordinary experiences Barta spearheaded in Koh Samui, such as installing a regulation ring for a Muay Thai boxing program led by a local boxer who could offer the opportunity to fight at a professional level, if a guest desired. “At first, everyone was saying, ‘Why would we do that? It’s not 5-star.’ Of course, there was a risk it might not be popular. But it was about offering guests something local and unique that they couldn’t get anywhere else.” Not to mention, priceless photographs to spread across social media. “To me, that was the definition of creativity.”

While Barta has long since left the hockey rink – and, now, the boxing ring – behind, he is excited to experience the cultural and natural wonders of Korea with his wife and three children. And especially – after 10 years in the tropics on previous assignments – the change of the four seasons.


Mr. Mark Meaney
General Manager
Conrad Seoul, Conrad Hotels & Resort
Mark Meaney is General Manger in Conrad Seoul. Appointed to the role in Sep 2016 following an outstanding 12 years with Hilton Worldwide, he is responsible for all of the company’s interests in Conrad Seoul.

Mark possesses a wealth of hospitality experience, particularly within Asia Pacific, having worked in a variety of positions across properties in Ireland, Singapore, Japan. Having joined Hilton Worldwide as Resident Food & Beverage Manager at the Mount Juliet Conrad in 2004, he gained valuable insights into Asian market during three years in Singapore as general manager for Conrad Centennial Singapore and four years in Japan as Director of Food & Beverage, Director of Operations for Conrad Tokyo. Prior to joining Hilton Worldwide, he worked in several other hotel properties, having started his career in hospitality in 1994 at the Grand Hotel Victoria in Switzerland.

Most recently Mark was General Manager of Conrad Centennial Singapore. Appointed to this role in 2013, Under Mark’s management, the property was recognized in well-managing hotel and gets high satisfaction from the guest as being awarded from eminent awards including being selected in Travellers’ Choice Awards by Trip Advisor, the No. 1 worldwide traveller site for four consecutive years.

Originally from Ireland, Mark graduated from Shannon College of Hotel Management, Shannon, Ireland.


Mr. Matthew Cooper
General Manager
JW Marriott Dongdaemun Square Seoul
Mr. Cooper originally comes to us from Australia, where he served as a 5-star hotel GM, having worked his way up through the ranks managing everything from banquet and F & B facilities to rooms. He boasts an accumulated 27 years of experience in the industry, and holds the record for being one the youngest General Managers appointed in Marriott Asia Pacific history, starting at the tender age of 32 years old.

His international experience began in 2006, when he became the pre-opening Director of Food and Beverage at the Marriott Hotel and Convention center in Hyderabad, India. From there he successfully led the opening of the Marriott Hotel in Bengaluru, India and the Courtyard Marriott Hotel at the hub of the IT industry in India, Gurgaon. Along with the opening of that hotel in 2010, Mr. Cooper was awarded the prestigious “Global General Manager of the Year” for Marriott, and the Courtyard Marriott, Gurgaon was selected as the “Global Best Opening Hotel”, also recently he was selected GM of the year sales excellence as well.

Mr. Cooper served as the General Manager of JW Marriott Seoul in Banpo, hosting major events. He is known for his interpersonal skills, communicating extensively with members of various clubs, including domestic hotel business associations, the American Chamber of Commerce in Korea and gourmet dining club, Chaine des Rotisseurs. Always gregarious and outgoing, Cooper is known for his sense of humor and ability to charm newcomers who he has just met and has grown to be fond of Koreans. He is known among his local colleagues as possessing Korean “jeong,” a concept something akin to a deep affection that has grown over time. Korean language, food lover of K culture.

“Being a chosen of the best hotel on 2017 traveler’s choice by tripadvisor.com, the JW Marriott Dongdaemun Square Seoul boasts one-of-a-kind stunning design and teamwork that is unsurpassed. On top of that it is ideally located in the heart of Dongdaemun, the mecca of Korean fashion,” exudes Mr. Cooper about his hotel. “I aim to ensure that the JW Marriott Dongdaemun Square Seoul not only maintains its position as the jewel of the Marriott chain, but also continues to grow into its legitimate place as a landmark in Seoul. As you are more likely to find me in the lobby than in my office, I hope you’ll happily greet me when you see me anywhere inside the hotel.”


Mr. Radu Cernia
General Manager
JW Marriott Seoul 


JW Marriott Hotel Seoul’s general manager, Radu Cernia, took over the reins of the hotel since June 1, 2016.

Boasting 17 years’ experience as hotelier, Mr. Cernia has spent most of his career at The Ritz-Carlton and Bulgari properties, two luxury brands in the Marriott International portfolio. After joining The Ritz-Carlton Hotel Company in 1998, he progressed through a series of managerial positions in The Ritz-Carlton and Bulgari Hotels & Resorts in countries including Japan, Indonesia, the United States of America and the United Arab Emirates. Mr. Cernia later served as Hotel Manager at The Ritz-Carlton Beijing and JW Marriott Hotel Beijing, two leading luxury hospitality properties. He joined JW Marriott Hotel Seoul after two years as General Manager at The Ritz-Carlton, Seoul.

A native of Romania, Mr. Cernia holds a Baccalaureate Diploma in Consumer Economics in his home country and a Master Certificate in Hospitality Management from Cornell University School of Hotel Administration. He was active in the Asia-Pacific region as a member of the Food & Beverage Advisory Board for The Ritz-Carlton Hotel Company from 2007 to 2010 and from 2012 to 2014.

Commenting on his appointment as General Manager, Mr. Cernia said, “I am truly happy to be part of JW Marriott Hotel Seoul and surround myself with the best people, highly motivated and with a deep passion for hospitality. I look forward to accomplish great things together, as a team. Our common vision is to reposition our hotel as the luxury hospitality leader in Korea, through a well-planned and perfectly executed renovation, and by achieving operational excellence through enhanced standards of service, continuous learning and training.”