Opening Speech

09:30 - 09:50



Opening Session

09:50 - 10:05

"Korean Hotel Investment Overview"


Daniel Juergen Voellm


AP Hospitality Advisor
Chief Executive Officer

Panel Discussion

10:05 - 10:30

"Korean Hotel Investment Overview"

Andrew Langdon


Senior Vice President Development Asia Accor

Eun Kwang Ham  

Chief Executive Officer




Session I

10:30 - 10:45

"Hotel Industry in the Hardest Hit, Flexible Asset Management Planning"


Session I Panel Discussion

10:45 - 11:05

"Hotel Industry in the Hardest Hit, Flexible Asset Management Planning"

Sukjae Shin


Chief Executive Officer

  • Current) SEOULODGE – CEO

  • Current) Luxury Leisure Club – CEO

  • Current) Mastern Investment Management PFV No. 95, 103, 108 – Member of Board of Director

  • Current) Korea Energy Harvesting Association – Audit Committee

  • Current) SKAL International Seoul – Audit Committee

  • Current) Seoul Hotel Investment Conference – Host

  • Current) Hotel Fair – Hospitality investment, finance, development panel

  • Current) Association of Chartered Certified Accountants – Member of ACCA Fellow

  • Current) Korean Accounting Association – Permanent Member

  • Former) Oakwood Premier Incheon – Financial Controller

  • Former) L’atelier de Joel Robusion & Aubaine – Director of Accounting

  • Former) Claridge’s Hotel – Management Accountant

  • Former) (Marriott Regent’s Park, Maida Vale)Hotel – Banquet, Accounting

  • Marriott Management Trainee – Front office, Marketing, F&B, Accounting 

  • London School of Business and Finance (ACCA)

  • London Hotel School (Hotel Management)

(Gangnam/Jongro luxury residence development, East Busan Osiria tourist complex, Jeju Resort, Yangyang Naksan Beach, Cheong-ju Millennium town hotel development consulting)

Minjoon Kim


Asia Hotels & Hospitality
Vice President

MJ leads the JLL Hotels & Hospitality Group practice in Seoul, South Korea. The addition of the Hotels & Hospitality Group in Seoul will strengthen to JLL’s existing market expertise in the South Korean market. MJ oversees both investment sales and advisory for the domestic market, while also collaborating with the global JLL team to provide services related to cross-border transactions. By leveraging the strength of the global Hotels & Hospitality Group, MJ will provide professional services for all stages of the investment cycle—from deal sourcing, buy-side due diligence, feasibility studies, operator selection, asset management, and divestment.

MJ joined JLL in 2021 and opened the new South Korean Hotels & Hospitality practice. Prior to joining JLL, MJ was a Manager at Ernst & Young’s Transaction Real Estate Team in Los Angeles, CA.  During the eight years at Ernst & Young, MJ provided valuation, due diligence, and feasibility study services for marquee transaction and developments. Examples include valuation related to Blackstone’s acquisition of MGM International’s real estate portfolio in Las Vegas; buy-side due diligence for Anbang’s $6.5 billion acquisition of the Strategic Hotel portfolio; and buy-side due diligence for transactions of hotel assets and management companies (i.e., Nobu, SBE). MJ also worked in Dubai and Saudi Arabi for three months, assisting EY EMEA with the feasibility study for mega projects such as Amaala and the Red Sea Project.  MJ is experienced with all real asset types (i.e., office, retail, industrial, residential, and mixed-use), but always maintained a focus on hospitality.

MJ holds a Bachelor of Arts degree in Hospitality Administration from Cornell University.





Session II

11:05 - 11:20

"The Impact of the COVID-19 Pandemic Crisis on the Hospitality Industry"

Peisi Chen



Regional Director of Sales

With over 10 years’ experience in e-commerce, online travel, and revenue management, Peisi is currently the Regional Director ofSales at IDeaS Revenue Solutions, helping owners and hotels in Hong Kong, Macau, Taiwan, Thailand and South Korea establishrevenue management culture and drive better revenue.

Peisi is passionate about big data and technology innovations that drive revenue and profitability with advanced analytics. Shespecializes in business development, driving conversion, online marketing, managing teams, project management and accountmanagement/ optimization.

Peisi joined IDeaS from HRS Hotel Reservation Service, where she worked as the Regional Director of Hotel Solutions, pioneeredthe setup of Asia Pacific office and led a team of 10 to acquire new partnerships and optimize revenue in APAC.

Session II Panel Discussion

11:20 - 11:50

"The Impact of the COVID-19 Pandemic Crisis on the Hospitality Industry"